Holland Casino Gokje Wagen was a web based online promotional campaign commissioned by Holland Casino B.V. The platform started late 2016 and was created for brand engagement as well as the acquisition of player information.
With a focus on accessibility and usability, the platform was available on both desktop and mobile and consisted of a number of custom, playable ‘Casino’ games. After finishing a game, players could opt to leave their information and be able to win cash prizes, city trips and various Holland Casino related goodies.
Since 2016, the platform has seen multiple overhauls, with the addition of multi language support and multi game support in 2018 and 2019. Gokje Wagen has ran over 12 different interchangeable games with an added 10+ reskins over the years.