GNT is the global market leader in colouring foods. They have been working on perfecting the colouring of foods with natural products for the past 30 years. For their international exhibitions we developed a simple game with a multitude of goals.
First off, in a culture where a lot of advertisement is done through static ads, the game stands out in the masses and creates a buzz on the exhibition floor. Secondly the game acts as an acquisition tool, as it can be played by everyone on the exhibition after the players have filled in their contact information. Lastly the game communicates the process of creating Exberry, in a language that everyone understands: GAMES!
By using an understandable gameplay mechanic we were able to communicate GNT’s Exberry process to their many visitors as well as making sure that everyone on the exhibition floor (young ánd old) can enjoy this awesome promotional tool.
The game has already seen play in North America, South America, Asia and Europe!